Here's my draft working conjecture:
Trump is putting together a live action television series, to be filmed before a studio audience at the White House. He's selecting cabinet members on the basis of their potential for contentious drama; all the better to keep the country's attention riveted to each episode. Existing White House offices will be knocked out and refurbished in order to accommodate audience seating. It will be aired exclusively on the Trump International Television channel, and will be called: White House Rocking. The first season begins January 21. Sign up for a chance to win tickets.