That Hitman trailer was sad, the Blood Money one with the "I'll give you his number" was nice and subtle, cool. The irrelevance of it all bothered me more than some CGI women getting offed in slow-motion, though. Other than that and Tomb Raider and maybe Far Cry 3, didn't really see much that was OTT violent, although maybe I didn't pay much attention to it.
Last I checked there was still a debate on fans on whether or not Arma 3 should add gore in - bullet effects, dismemberment, etc - lots of people against as that'd make it more cinematic or COD-esque or whatever. Given the realism they aim for, found that amusing, but can sort of see the cons.