Yeah, they're doing an ok job with it now. But it's not like hackers stealing 77 million user names, passwords, addresses and credit card numbers(possibly) is an everyday occurrence.
It's surprisingly common. I've seen three personal information breaches of institutions I used, counting this one, in the past 5 years. One of which was a bank. And another name/password breach occurred within very recent memory with the entire Gawker Media network.