Awareness is a pretty important step in rooting out any extremist groups, so I don't really get the cynicism. Boko Haram was hardly on the mainstream radar before all this went down. Now they are likely going to face immense pressure from many different organizations, and their days are pretty much numbered.
Let's not forget that the Taliban spent 5 years doing terrible things in Afghanistan before it became a big deal, but once it became an international issue they were out of power relatively quickly, and they now struggle for legitimacy.
Al Qaeda has an even bleaker story, these groups aren't growing stronger under international attention. Boko Haram is the new big thing and it will end badly for them.