The markup on anything electronic by resellers is beyond stupid. For an example I bought a refrigerator (for a little over 800 euros) and the price difference between the highest and lowest price was almost 300 euros, they all have the same importer. I even managed to drop the price by 50 euro by calling, after I ordered, to say that I found it cheaper at another place, which means that they are still making sizable profit.
When I bought my ultrawide monitor there were 2 versions, one with thunderbolt and the other without. Guess which one was more expensive...the one without the thunderbolt. Why? Because it was a model that came out after the one with thunderbolt. This shows how stupid the price markups are and how little sense they make. They will raise the price to whatever the people are willing to pay, and with electronics it goes to another level...
Best bet is to by from the importer if you can or through a reseller without a brick and mortar shop.