Now you Obsidianites have a reason to back this project! And yeah, I guess they could momentarily drop their Kickstarter project since Avellone was spearheading it (unless someone else takes the reins?). This also sounds like it could help them see how much their name has an effect on Kickstarter pledges. Not that there aren't potential risks too.
That said, as someone who was already very much looking forward to the project and likes Obsidian's and Avellone's output, I'm excited. Just hope they don't disappoint me, but well, will be sad if it happens but nothing I can do about it.