Character inspired by John Woo films is poster child of all action heroes. Also Max killing small army worth of enemies in previous 2 games should make it bit easier to accept.
Rockstar + RAGE + Euphoria + Max Payne should be fun.
Well, but he acts different in the trailer. It feels to me as if he changed from "fast, jump around the corner and kill dudes!" to "IN YOUR FACE I KEEL YOU WITH JUMPING OVER ALL STUFF, PUMPING SHOTGUNS!"
The only thing that reminds me of Max Payne in the video is the music from the second game, with which they probably try to sell it to the fans. :>
Not that I really care, though. Will probably not play it anyway, as I am not really interested.