Sony Marketing Leader: So, soon the PS3 hits the stores, what are we going to do to make people buy this one instead of a X-Box 360 or PC
Sony Marketing Man I: Well, if we do something with PC's, then mor...eh... potential costumers would think it is MS fault due to Windows... just how?
Sony Marketing Man II: You know what, how about we implent a Virus in our CD's? So-called for "Protection against pirating"? The people will load the CD in their PC, the virus does its job and in the end they don't wan't PC's because of these kind of virusses, and no X-Box 360 because they blame MS...
Sony Marketing Man I: Is that legal? And if people find out we made that virus wouldn't we sell less PS3's?
Sony Marketing Leader: Nevermind that, let's do it!