That's an interesting point. I wonder how well received Obsidian brand merchandizing would be by the the marketplace in general and community in particular ... and, if positively, what sort of merchandise would be most in demand, llike shirts, hoodies, action figures, etc.
I think that Developers had been scared into not creating high-profile developers, lest software development end up like the highest level of sport, with super-salaries for super-stars, and I'm thinking about Atari and Activision in particular ...