Neither do I. Unfortunately, they are rarely that cheap. I paid 110$ (OZ) for Dragon Age (thats about 100$ USD). For me it doesn't matter, but I remember a time when money was tight and 100$ was something that was completely incomprehensible to pay for a game.
I think the gaming industry is repeating the mistake of hollywood.
Quoting my own post from elsewhere (Winterwind):
I guess I could add the gaming industry to my above quote. Too much economic science and too little fun, too large budgets and too little originality. Not saying that we need to go back to making games by rubbing two wooden sticks together, but maybe somebody needs to be done about rampant cost that doesn't lead to anything except conformity to a formula?
Just saying
Edit: Thinking of it, maybe I am hiding my point too well. I think DLC is someting that came about, not to add to a game but to recover some of the humongous costs that goes into creating the game in the first place