keep in mind, that Turbine switched from subscription to free-to-play. that's the only thing that kept DDO and LOTRO alive. they failed at attracting WoW players and making them change their attention from WoW, which is the whole point: devs should try less to take WoW's money in subscriptions, because that won't ever happen. instead they should keep trying to make the second best MMO game, which can be a substitute for WoW, whenever the servers are down, or people get tired of their guilds and raids. because there's not a lot of people who'd be willing to pay for 2 games.