Well, as usual the problem is labelling everyone that disagreed with Alexander (not even a developer, tsk) as being part of that Evil Collective. Simple tactic really. I don't think they really like games for the fun of playing rather than...uh..experiences or something, recalling that article on how games have an accessibility issue as those who suck at it can't 'Win' them.
Consequence of gaming becoming widespread, I guess, we get dudebros but just the gender studies taking variety.