You obviously have no idea of the pricing of games in Aus/NZ. Take Zors example, or mine of paying $40AUD for L4D2 instead of $90AUD that's a big difference. Unfortunately publishers don't like the rest of the world paying the same for the game as Americans, with Act/2K and now EA putting up prices(DA & ME2 have increased in price by $20USD). I would like to think such increases will stop people buying from Steam, but I can't help but feel that's why the publishers are doing that.