Link.
To summarise, the MMPORPG Anarchy Online is about to feature in-game adverts for Panasonic and for the TV show Lost. The ads run for 15 seconds each time.
This has been an issue for fans of upcoming adventure Dreamfall (from the same company, FunCom), because designer Ragnar Tornquist hasn't ruled these ads out, provided they suit the setting. It might be Minority Report all over again. :ph34r:
With RPGs in fantasy or Star Wars settings, it would be hard to have ads that didn't clash with the setting, but a modern setting like Vampire: Bloodlines might have done something like this. I wonder if Obsidian is considering it for PNJ?
I'd find it a total turn-off at first, but I guess like most things I'd get used to it. What do you think?