They are trying to turn the PC into as much of a console as possible. Also, I didn't say it's an evil secret scheme. They are just following the game plan they feel will allow them to be more commercially, successful.
Other than piracy being a reason for anything, overall, I agree with you.
My beef with them, is that they are trying to turn the PC into a closed system for gaming, which is more or less negating the point of PCs. I can certainly understand why they're doing it, but I don't really agree that it is the best way to be successful, and I jsut like the notion of open systems in general. It's the same reason why don't like the iPod, for example.