National brand ranking:
1. Sweden / 76,3
2. Canada / 75,6
3. Australia / 75,6
4. Switzerland / 75,3
5. Norway / 74,4
6. Finland / 73,1
7. Denmark / 72,2
8. Austria / 68,9
9. Holland / 68,4
10. Belgium / 68,0
Source: http://www.reputationinstitute.com/index (you need to register to download the PDF)
Apparently people around the world are impressed by how Sweden has handled the economic crisis and how such a small country has so many internationally strong companies (IKEA and H&M are being quoted).
Take that, smelly Norwegians, suicidal Finns and drunk Danes!
The rest of you aren't even worth mentioning.