oh come on! I know you want to tell everybody about the differences between these three
The Bruce! is Ash from Army of Darkness. Anti-hero. Seduces women, smartass, doesn't have the patience for your mumbo jumbo, and kicks ass.
Bruce Campbell is Bruce Campbell from My Name is Bruce. Raging alcoholic, delusional, and self-obsessed B-movie actor who lives in a van. Abject coward.
Bruce Campbell is... well, the actual Bruce Campbell. Decent guy with a good sense of humor.
I'm doing The Bruce! with some occasional cowardice when the option is presented.