They're bringing two socket motherboards down to the consumer level and will be cutting prices. www.pcmag.com
Sounds like they'll also hop on the cheap marketing tacticts bandwagon. If they haven't already with the "4x4" platform <_<. Shouldn't it be "2x2"?
Let the wars of inflatable numbers begin.
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I wouldn't be surprised if AMD drop their prices through the floor, to buy market share.
Although there is ONE point in their favour: in the upcoming VIIV vs Live! (yes, they have used puctuation in their proper noun, a sure indication of marketspeak), the Intel Viiv will only work with media files that are compliant and authorised via the extensive DRM; AMD's Live! will allow files of all types to be streamed around the different media appliances, and will be cheaper, too.
As with all good marketing fights, there is no "right" choice, only what is best for the job.