Yeah I saw this article too. I personally feel that what the PhysX anomaly will do will either push mobo/cpu designers to integrate or video cards to add on. The PC is moving, imo, toward tighter integration, not more add-ons. so, my prediction, the PhysX longevity lies in exhibiting enough performance increase that: a) someone buys them out to integrate (a la Voodoo), or; b) one of the big corps takes the ideas an creates their own integrated model. the fact is that, imo, bang for the buck comes with either a better GPU or CPU. The good thing is that this a tech that will push innovation, just not ultimately as a stand alone item ... or so I think