This is really my whole point here. Some folks were questioning why a game would bother going up against WoW. My point is that a few hundred thousand subscribers is a viable business model. Everquest 2, FFXI, LotR Online, Eve, City of Heroes, and a few others are all managing to pull in subscribers consistently and are clearly profitable. There is no evidence that the market is at its ceiling.
Age of Conan shows that if you have a good product, you can pull it tremendous numbers, BUT you need to have a GOOD product. AoC had some serious flaws.
Sure, but it's ridiculous that no one has managed to make a MMO that is as good as WoW and steadily gaining users.
A lot of people are probably rooted in WoW, but Blizzard are not doing dark magic here, they just made a good game. It's not impossible to make a better one or at least a competitive one, but for some reason everyone seems to fall short.
Also, a market where one product has ~75% of the userbase with the runner-up being a free game is not all that it could be. WoW is a giant with the rest of the MMOs fighting for scraps.