Think back to before ME, BW was associated with top notch storytelling. That was their selling point, what drew their fans was the uniqueness and novelty of every game. Now ME,ME2 and DA have failed to bring this to the table. Their universes expertly crafted but the games show nothing of it; because now, they have gone from offering opposing philosophies to different possibilities towards the same end. The storytelling formula hasn't changed one bit, it's still " one great evil terrorizes the land and your PC belongs to a faction/has a special power that will save the world". Instead the getting there is what has declined, no more great twist at the middle of the game, no more variety in choices. They went from being open ended, to multi-linear and apparently they won't stop until hitting kinetic.
I understand that with their success the have become more restricted, but they can still try pure innovation with side projects and keep their revenue with the big franchises. That was what DA was supposed to be, a throwback to CRPGs, the "spiritual successor to BG" and in that aspect it failed. Now it has turned into Dragon Effect.