Oh, I like the look of Star Wars, as you said, it is unique. Problem is, every era of SW looks exactly the same. Storm troopers? All the same. Capital ships? Star destroyers, all of them. I brought up the blandness of TOR because it's made by people who copy/paste the same 'ancient evil is back, go three places, smash them' story since 2002, set in a universe that is the most persistent ever, because everything is either made by fans who are so hardcore that they feel the urge to stuff everything full with references and creae whole games as memorials to the original trilogy, or by George Lucas. Lucas is the only one who makes any actual changes in the setting. Too bad all he's doing is trying to retcon details. And to top it all off, the game is based entirely on WoW. Fetch quests, raiding (by which I mean begging an hour for a healer/tank to show up), stand around hotkey spamming combat, classes that are differentiated by their damage:survivability ratio and wether they heal or not... and then you call GW2 bland?
http://i.imgur.com/XaHac.jpg
vs
http://pctrs.network.hu/clubpicture/1/1/9/7/_/suzumiyaheadband_anime_1197738_5020.jpg
Yep, totally anime. Want to borrow my glasses? Compare this to TOR's flat out cartoon look.
GW2 isn't generic. It's a fantasy that's finally willing to look down to earth (except for the friggin' greatswords). Humans are humans, what do you expect them to look like? Gelatine?
Sure, since you don't bother looking.
As for why the game get's so much love: They pushed the verisimilitude of the world with the dynamic events, content that's actually fun; a story with choice and consequences; a character bio, like in DA:O; lot's of lore, developers who are not just passionate but obviously competent (well, most of them). Other people are actual help in this game, not just baggage you don't need. Modern combat mechanics instead of that outdated crap. Truly different classes. I don't see why it is so hard to see what's so good about GW2. The trailers, videos and blog posts are all there, for all to see.