No freaking way. If it makes sense in the game then fine but pulling crap like that would basically kill the sale fore me. I don't need or want to see the Coke or Pepsi logo on the box art or menu in any fantasy or far future game that I play.
I like my advertising, for the most part, out of the way and not be bothersome. If it makes sense in a modern setting, then its not a problem. Anywhere else would be a major problem. Personally I hate the fact more and more advertising is creeping into my life. In the papers I read, the websites I visit, and so forth. If I want to know about a product I would look to do so on my own terms and not someone elses.
Most advertising is just downright stupid to the point I don't even want to have anything to do with the media that it advertised on. That is why I simply do not watch television any more. I watch DVDs that I buy at the store and rip them onto my computer. No commercials and no annoyances.