This game essentially needs word of mouth. I've done my share of exposing people (including fans of previous BIS/Obsidian games) that had no idea this game exists. Alas, there's only so much one can do until the game comes out and proves itself. For now, riding along the 'it's a RPG, but plays like a shooter!11!1!!!' ME/FO3 coattail is one way it can get exposure.