To me that's not even focusing on horror, that's just focusing on visual gore and the "ewwww"' fascination people have. Such "horror" movies aren't scary, either. To me, anyway. They're more grotesquely comical or just full of the cheap "boo!" moments than anything else. I love scary movies, but real ones that make me feel sustained and palpable tension are rare, just like with scary games. And I have yet to read a book that truly "scared" me. They're just good popcorn fantasy reads, with boogie-men instead of dancing fairies.
I think this is just evidence that different people find different things scary. Or rather, horrific.
Take the movie Se7en: I found the Gluttony case more nauseating than frightening, and Greed more macabre than scary. I spent more time being grossed out than scared by the movie, but I'd definitely classify it as psychological horror. Alien feels like a better horror film to me than Aliens, but when it comes to heart-pounding terror, I think Aliens evokes more of it. Audition feels like a Japanese romance film for the first 2/3rd with a mild feeling of unease. There