Guard Dog Posted February 7, 2007 Share Posted February 7, 2007 NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing. The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly." On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players. Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans. "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement. Masterfoods USA is a subsidiary of closely held Mars Inc. Viewers were supposed to be able to go to www.SnickersSatisfies.com or www.afterthekiss.com Web sites to view the alternate endings and vote on their favorite which would air later this month. Visitors to the site are now redirected to the Snickers' home page. Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive. "We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer." The ad, which was produced by TBWA/Chiat/Day New York, is the first time since 2001 that a Snickers spot was featured in the Super Bowl. You know one of the biggest problems in the world today is too many people with a total lack of a sense of humor. The second biggest problem is too many other people walking on eggshells around these humorless idiots so as not to "offend" them. To say this commercial (which was not really funny anyway) promotes violence against gays is stupidity in the extreme. Anyway, if you did not see it, here is the link on you tube: Super Bowl 41 - Snickers Kiss - Commercial "While it is true you learn with age, the down side is what you often learn is what a damn fool you were before" Thomas Sowell Link to comment Share on other sites More sharing options...
Dark_Raven Posted February 7, 2007 Share Posted February 7, 2007 Hades was the life of the party. RIP You'll be missed. Link to comment Share on other sites More sharing options...
Tale Posted February 7, 2007 Share Posted February 7, 2007 (edited) Commercial sucks, but GLAAD's objection sucks more. It does absolutely nothing to promote violence against homosexuals. Edited February 7, 2007 by Tale "Show me a man who "plays fair" and I'll show you a very talented cheater." Link to comment Share on other sites More sharing options...
LadyCrimson Posted February 7, 2007 Share Posted February 7, 2007 While I can understand the point of view, I also think some people are too touchy and have no sense of humor. I think it's more likely tho that they just saw it as an oppurtunity to get some media spotlight attention for their issue. The commerical isn't very funny regardless...it's like a bad Sat. Night Live skit. “Things are as they are. Looking out into the universe at night, we make no comparisons between right and wrong stars, nor between well and badly arranged constellations.” – Alan Watts Link to comment Share on other sites More sharing options...
Craigboy2 Posted February 7, 2007 Share Posted February 7, 2007 It doesn't sound offensive. "Your total disregard for the law and human decency both disgusts me and touches my heart. Bless you, sir." "Soilent Green is people. This guy's just a homeless heroin junkie who got in a internet caf Link to comment Share on other sites More sharing options...
Pidesco Posted February 7, 2007 Share Posted February 7, 2007 Idiots. "My hovercraft is full of eels!" - Hungarian touristI am Dan Quayle of the Romans.I want to tattoo a map of the Netherlands on my nether lands.Heja Sverige!!Everyone should cuffawkle more.The wrench is your friend. Link to comment Share on other sites More sharing options...
Pop Posted February 7, 2007 Share Posted February 7, 2007 One less ****ty advertisement on TV! Hooray! Join me, and we shall make Production Beards a reality! Link to comment Share on other sites More sharing options...
Weiser_Cain Posted February 7, 2007 Share Posted February 7, 2007 Is kissing a guy so bad you have to have your head slammed in a engine? There's enough homophobia without this ad. Yaw devs, Yaw!!! ( Link to comment Share on other sites More sharing options...
Sand Posted February 7, 2007 Share Posted February 7, 2007 Gotta love the immaturity in the world. Murphy's Law of Computer Gaming: The listed minimum specifications written on the box by the publisher are not the minimum specifications of the game set by the developer. @\NightandtheShape/@ - "Because you're a bizzare strange deranged human?" Walsingham- "Sand - always rushing around, stirring up apathy." Joseph Bulock - "Another headache, courtesy of Sand" Link to comment Share on other sites More sharing options...
Guard Dog Posted February 7, 2007 Author Share Posted February 7, 2007 Is kissing a guy so bad you have to have your head slammed in a engine? There's enough homophobia without this ad. This commercial is not homophobia. This is Homophobia:Murder charges planned in beating death of gay student BIG difference. "While it is true you learn with age, the down side is what you often learn is what a damn fool you were before" Thomas Sowell Link to comment Share on other sites More sharing options...
Dark Moth Posted February 7, 2007 Share Posted February 7, 2007 Ugh...stupid, but not hardly surprising. I saw the ad and don't see why anyone should be offended. There's really no nice way for me to say what's on my mind, sooo.. Anyone offended by that ad has no sense of humor, or is just plain an idiot. Link to comment Share on other sites More sharing options...
Purgatorio Posted February 7, 2007 Share Posted February 7, 2007 And Idiots make the most noise. I now have a craving for a Snicker, but I am now boycotting them for promoting violence against chest hair. S.A.S.I.S.P.G.M.D.G.S.M.B. Link to comment Share on other sites More sharing options...
Guard Dog Posted February 7, 2007 Author Share Posted February 7, 2007 And Idiots make the most noise. I now have a craving for a Snicker, but I am now boycotting them for promoting violence against chest hair. "While it is true you learn with age, the down side is what you often learn is what a damn fool you were before" Thomas Sowell Link to comment Share on other sites More sharing options...
Enoch Posted February 7, 2007 Share Posted February 7, 2007 Is kissing a guy so bad you have to have your head slammed in a engine? There's enough homophobia without this ad. This commercial is not homophobia. This is Homophobia:Murder charges planned in beating death of gay student BIG difference. No, that's persecution and murder. There certainly can be homophobia short of extreme acts like that. Homophobia is the fear of associating one's self with anything perceived as being "gay." I think the commercial illustrates it pretty well. GLAAD has every right to object. Behavior doesn't have to be as reprehensible as murder to be objectionable. The commercial operates on the premise that the preferences of many GLAAD members are something that should be feared by mainstream society. The only part of GLAAD's statement in the excerpted article I would take issue with is where they said that the commercial condoned violence against gays. I don't think it went that far. (And, by the way, since when is tearing out hunks of chest hair a manly thing to do? Last I checked, the removal of body hair was, well, kinda gay. ) Link to comment Share on other sites More sharing options...
Sand Posted February 7, 2007 Share Posted February 7, 2007 You know, when ever I see GLAAD I think of that old plastic bag commerical... "Don't get mad! Get GLAAD!" Of course if the snickers commercial depicted two drunks the marketing people would go... "Don't get MADD! Get glad!" Of course if the commerical had these guys drinking beer as well eating the snickers bar as they did the marketeers would have mixed signals! "Don't get MADD! Get GLAAD! No, I mean happy!" I think I am going to end that here. REALLY! Murphy's Law of Computer Gaming: The listed minimum specifications written on the box by the publisher are not the minimum specifications of the game set by the developer. @\NightandtheShape/@ - "Because you're a bizzare strange deranged human?" Walsingham- "Sand - always rushing around, stirring up apathy." Joseph Bulock - "Another headache, courtesy of Sand" Link to comment Share on other sites More sharing options...
Volourn Posted February 7, 2007 Share Posted February 7, 2007 I thought the commerical was hilarious,a dn I never ever once though,"OMG! That's gay!" Talk about lameness on the part of FLAAD which is not surprising since all 'right groups' have a habit of always overreacting, and whining like little babies which distrupts their actual worthwhile goals. Absolutely pathetic on GLAAD's part. Stupid morons that they are. DWARVES IN PROJECT ETERNITY = VOLOURN HAS PLEDGED $250. Link to comment Share on other sites More sharing options...
Titosros Posted February 7, 2007 Share Posted February 7, 2007 The Superbowl commericals this year were /yawn Link to comment Share on other sites More sharing options...
LadyCrimson Posted February 8, 2007 Share Posted February 8, 2007 O/T... The Superbowl commericals this year were /yawn I didn't watch the game, but looking at a page w/all the commericals, the click a mouse one is pretty damn funny... “Things are as they are. Looking out into the universe at night, we make no comparisons between right and wrong stars, nor between well and badly arranged constellations.” – Alan Watts Link to comment Share on other sites More sharing options...
Hell Kitty Posted February 8, 2007 Share Posted February 8, 2007 Is kissing a guy so bad you have to have your head slammed in a engine? There's enough homophobia without this ad. This commercial is not homophobia. This is Homophobia:Murder charges planned in beating death of gay student BIG difference. No, that's persecution and murder. There certainly can be homophobia short of extreme acts like that. Homophobia is the fear of associating one's self with anything perceived as being "gay." I think the commercial illustrates it pretty well. GLAAD has every right to object. Behavior doesn't have to be as reprehensible as murder to be objectionable. The commercial operates on the premise that the preferences of many GLAAD members are something that should be feared by mainstream society. The only part of GLAAD's statement in the excerpted article I would take issue with is where they said that the commercial condoned violence against gays. I don't think it went that far. I agree with this. According to the imdb, the extended ad on the website featured "members of the Chicago Bears and Indianapolis Colts also registering their disgust at the kiss." Would the ad have worked if it was a man and woman accidentally kissing? Of course not, because there is nothing wrong with that. The humour is on the level of a teenage boy laughing at something and describing it as "totally gay". the click a mouse one is pretty damn funny... Was that the one with the rabbit and hamster and the poor little mousey? Link to comment Share on other sites More sharing options...
Walsingham Posted February 8, 2007 Share Posted February 8, 2007 Does this mean we can get adverts ban just because they suck? "It wasn't lies. It was just... bull****"." -Elwood Blues tarna's dead; processing... complete. Disappointed by Universe. RIP Hades/Sand/etc. Here's hoping your next alt has a harp. Link to comment Share on other sites More sharing options...
LadyCrimson Posted February 8, 2007 Share Posted February 8, 2007 Was that the one with the rabbit and hamster and the poor little mousey? Yeah...the Blockbuster one. “Things are as they are. Looking out into the universe at night, we make no comparisons between right and wrong stars, nor between well and badly arranged constellations.” – Alan Watts Link to comment Share on other sites More sharing options...
Lucius Posted February 8, 2007 Share Posted February 8, 2007 (edited) I hate these rights groups always making a fuss, granted I'm not american, but something tells me they're probably a bunch of drama queens who lives up to the lame stereotypes. However, the commercial in itself is just stupid, and the fact that some of the players felt the need to express that they were disgusted by it, is hardly surprising, American football is known for its rabid homophobia, which is somewhat ironic considering the enormous amount of buttslapping these dudes do. Edited February 8, 2007 by Lucius DENMARK! It appears that I have not yet found a sig to replace the one about me not being banned... interesting. Link to comment Share on other sites More sharing options...
Aram Posted February 8, 2007 Share Posted February 8, 2007 (edited) American football is known for its rabid homophobia, Uh...since when? I mean, I don't think I've ever seen a player get a yellow flag for uneccessary skipping. Edited February 8, 2007 by Aram Link to comment Share on other sites More sharing options...
Guard Dog Posted February 8, 2007 Author Share Posted February 8, 2007 I agree with this. According to the imdb, the extended ad on the website featured "members of the Chicago Bears and Indianapolis Colts also registering their disgust at the kiss." Would the ad have worked if it was a man and woman accidentally kissing? Of course not, because there is nothing wrong with that. The humour is on the level of a teenage boy laughing at something and describing it as "totally gay". The fact is there is nothing funny (or in this case attemped funny) that does not offend someone. Make a joke about muslims on TV and three hundred million people want to behead you. Make a joke about about homophobia and GLAAD and it's ilk gets all upset and files protests, threatens boycotts, an on and on and on..... Kind of makes you appreciate Rednecks. Joke about them all you want and they laugh too. By the way Kitty, most heterosexual men are just a tiny bit homomphobic. Anyone who says they are not is a liar. It is not right, it is not fair, it is a failing of the human character, but it is true. Might just as well laugh about it. "While it is true you learn with age, the down side is what you often learn is what a damn fool you were before" Thomas Sowell Link to comment Share on other sites More sharing options...
Enoch Posted February 8, 2007 Share Posted February 8, 2007 By the way Kitty, most heterosexual men are just a tiny bit homomphobic. Anyone who says they are not is a liar. It is not right, it is not fair, it is a failing of the human character, but it is true. Might just as well laugh about it. I'm sorry, but that is total BS. There's nothing inherent in human nature that makes people judge homosexuals as inferior and strive to avoid any activity that would associate themselves with homosexuals. It's a commonly shared societal prejudice-- nothing more. You might as well argue that it was inherent in human nature for caucasian men in the 19th century to believe that women and people of other races were inferior human beings. And as to your point about humor being necessarily offensive, sure, there is often humor to be found in mining society's taboos and prejudices. But that doesn't mean that those offended by the attempted joke don't have a right to protest it. The offeror of the alleged humor must then balance the concerns of those alienated with the merits of the humor and come to a decision on whether to continue in that vein. Nothing is being banned or regulated here-- the advertisers simply offered an attempt at humor into the marketplace of ideas, certain groups took offense, notified them, and the advertisers withdrew their ad. If the advertisers had really thought that the humor of the ad was worth offending GLAAD and similar groups, nothing was stopping them from airing it 'round the clock. Link to comment Share on other sites More sharing options...
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