I'm not excited about this game.
I mean, I'll buy it, and I'll probably enjoy it (maybe even really adore it), but I thought you guys should know that simply based on previews, I'm not getting good vibes (or any vibes really). I think that's a general feeling not unique to me, so perhaps you need to approach marketing from a different angle; you don't have a pre-built fanbase or game world like you do/did with KOTOR, NWN, SoZ or even Aliens, so you can't expect the audience to do the work of getting excited.
No doubt this problem is what plagued NOLF1 and Deus Ex 1, as well, and indeed any new IP. Regardless, I think perhaps it'd be a good time to think outside the box.