Not a lie. There has never been a good MMO. Those that had a shred of worthiness (and at this particular moment in tim I'm basing this off of the E3 trailer of TOR) all brutally murdered good franchises, thusly failing.
MMO's are some of the most successful computer games of all time. If I was, say, Blizzard, I'd be pretty happy with my 'failure'.
You don't need an MMO to brutally murder a franchise. Franchises are overrated anyway. If something has been round long enough to become a franchise it has probably already been brutally murdered and looted for spare organs.