It said action espionage rpg on the cover of the game;You can't really gear a game towards a more specific audience than that. The problem with the reviews was that the reviewers went into the game expecting a shooter rpg, like mass effect 2.
Actually, what I had in mind, was more the PC-based European RPG market. Obviously you would also start off with a smaller budget, but that market has shown to be more forgiving in terms of non-polished games and seems to appreciate the style of games more.
Having the reviewers expect something akin to ME2 wasn't exactly unpredictable, they write reviews for their audience that happens to like third person shooters, so why not write the review from that point of view?