I think when you pulled in Abrams who repeatedly admitted he didn't like Star Trek as a kid because it was too philosophical...
There's being an entertaining film to a wide audience, and there's being an entertaining Star Trek.
I mean sure, the reboots did pull in fresh fans to the Trek Universe, so it worked on that level. The fact that it walked across the majority of existing fans to do so...
Eh.
Still. Enjoy what you enjoy.