Well no - I think anyone would do the same with the project of this size, there is simply way too much at stake to take chances with it.
So I wouldn't call it trying new things or preparing the launch differently from other companies, those things have all been done before.
The only interesting questions regarding TOR is it's longevity and eventual Blizzard reaction if the exodus from WoW dose take place.
It's not like Blizzard position is set in stone and failing to adapt to console gaming may yet cost them dearly.
Allright, but I'm still of the opinion that the reason they are not having a public beta isn't the fact that they think the game sucks, which is what I was replying to.