If they could combine the system improvements in tactics, SWTOR's mmo dialogue system, with a large sandbox mmo, I think they'd have a real winner on their hands.
But the cynic in me says that if that happened, Herve would step in and **** all over everything, like the out of control fecophiliac he is. He'd probably rent out ingame billboards to mountain dew, doritos, and taco bell, and turn the whole thing into a nightmarish F2P Korean grindfest.