I didn't liked that Sheeran thing, because it felt out of place to me. The scene was so focused on him, it was weird. Like... obvious product placements. You know he won't have a big role in all of it, but yet the whole setup rotates around him for that very moment. Weird.
I am mixed about this episode. I'm not disappointed or something, but it had me feel pretty much how I expected it. A long intro to the new season, same as always.