It's known as Cinema of Attractions, the idea of a film only showing events of spectacular nature to the amusement of the eye. Such a film needs not have a plotline or anything of the sort, and the only form of attraction cinema left would be pornography.
I do a pretty nasty Dave Angel impersonation, but it doesn't come across so well on the internet. Bob is such a favourite and the picture captures his essence really well.
It would not be named after Star Trek. It would be named after two sloops, four schooners, a motorboat, and two carriers.
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...and Star Trek.