Look Volo, you are basically saying that even if something doesn't work we should just keep doing it because something has to be done!
Arguing that thievery is morraly just is wrong .. I agree with that, but that was never the issue to begin with so I don't know why you are bringing it up?
I'm simply saying that the current model of fighting piracy isn't working, in fact it seems to have quite the opposite effect - customers are starting to boycott and be annoyed - that's really effin serious, when your bread and butter starts complaining then you listen! And as you say they have reacted, but that reaction just isn't enough... You say pirates have entitlement issues and I agree - but companies do too - you have to treat your customer with respect otherwise you destroy the foundation of your income. But perhaps this is for the best - the music industry has certainly flourished as the old paradigm (ie publishers) is starting to die - perhaps the gaming industry will as well.