I can do that too..
So if they claim that their car is the best, is totally fab and can get you where you want in a safe and clean way - while in fact it's a polluting petrol guggling monster that is actually much slower than taking a bus.. Is that ok?
False advertising is a dangerous thing to turn a blind eye to. And besides, why do they even want to add that "slogan", if it's so selfevident then isn't it really an insult to their customers intelligence to write it?
It seems to me that you are more interested in finding faults with the EU, which is fine - I don't like them either, but don't misrepresent what they are doing.