I agree, that's why Bio shouldn't ignore it and why their 'blame the community' stance for some of the negativity is a PR kamikaze dive into a wall of flak.
Successful companies use complaints as a type of performance metric - for every vocal complainer you've got a hundred who didn't like your service or product but didn't tell you. But they will tell their friends, it's reverse viral marketing.
The people who do engage with you are therefore valuable, even if they didn't like your product. Naturally, you have to factor in the bat-merde crazy tendency of online gaming fans and haters but there is still some real data-mining to be done there as opposed to the in-game spyware they seem to be basing development decisions on.
But, hey, it's about Q1 - Q4 and the bottom line. I give Bio two, three years?