Reminds me of - https://www.cbc.ca/news/canada/saskatoon/roughriders-beef-1.5288976
"The post on BeefProducer.ca by rancher Adrienne Ivey said that seeing the Roughriders symbol in the commercial made her clench her teeth in frustration and broke her heart as a beef producer and a sports fan.
She wrote that the commercial was a "direct slam to the hard working, dedicated, honest, beef producers in Saskatchewan. The very people buying Roughrider tickets"