Bio exists longer than Obsidian. Let's see what Bio has released since 2004: Jade Empire, ME, ME2, DA, DA2, some ME/DA social crap. That new war game is likely a C&C reboot. It's like they don't even try to diversify their portfolio anymore. Bio has become too fixated on their core IPs. Not that I blame them on it, it's just nice to see that Obsidian chooses to have a broader latitude of franchises to work with.
It's maybe popular among some age groups and whatnot, but that hardly makes it blockbuster a'la Star Wars or Avatar. I doubt THQ would grand Obsidian a $100 million budget for something that could easily get ignored by the masses.