http://www.joystiq.com/2013/06/17/xbox-boss-says-500-xbox-one-is-over-delivering-on-value-name/
"It's a lower number than some of the analysts had forecasted," Mattrick said. "We're over-delivering value against other choices, I think, consumers can get. Any modern product these days, you look at it [and] $499 isn't a ridiculous price point. We're delivering thousands of dollars of value to people, so I think that they're going to love it when they use it."