I've never actually visited that site before - have bookmarked it now.
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All their news stories are loaded with opinion, which is nice when you agree, not so much when you don't, but you can generally appreciate the humour despite differing opinions. Devin is the major player there on the Love/Hate side. He tends to be extreme in his opinions and everyone hates him for it. I tend to think he's hilarious. He alienated the entire Firefly fanbase by saying that the Browncoats are a major reason Serenity failed. He said that no one likes rabid crazy fans, and while the Star Wars and Star Trek geeks may be more recognizibly rabid, the hardcore Serenity fans were out spending hundreds of dollars of their own money to get people to see that movie, and instead of people thinking "Wow, if its so good people are spending their own money to get others to see it, maybe I should see it too" people thought "Geez, I don't want to be associated with those rabid fanboy nerds who are spending their own money so rich people can get richer, so I'll pass on that movie"