Just was making a bit of a joke on the codenames being cooler. Who wouldn't want the chance to say "Yeah, I got a Battlemage in my rig".
https://www.anandtech.com/show/16895/a-sneak-peek-at-intels-xe-hpg-gpu-architecture
So they have their DLSS/FSR competitor in XeSS (clever name), not restricted to their cards (so open supported I guess is the term?)