You're blind. It works better if you see him on TV, though. Y'know, in motion and all. That pic isn't the ultimate but I couldn't be arsed to look for a better one. The secret is in his lifting the left side of his upper lip every time he smiles.
That's where you are wrong. Launch's scheme is to have everyone conform to the idea that Nicky Katt is Atton Rand, and I won't bite it. I'm above such things.