It shows how much we've been spoiled in the past by AMD advancing the value proposition that we're disappointed that they've merely caught up to nVidia this round. the 980Ti, as of this second, is probably the better product, but the wildcard is whether Fury gains enough over the coming months to overtake it. It's not an improbable expectation: as a more experimental, less mature product, there's more scope for it to gain performance from driver updates, and the other factor is that at the moment it's voltage locked, we have no idea how much overclocking headroom it has once voltages can be tweaked.
To be fair it's a legitimate gripe in that the product effectively does nothing new for now in terms of the consumer market, whereas previous releases, though perhaps technically less impressive, have really made waves by forcing a downward adjustment in all prices. The Fury will do no such thing as AMD seems content to merely price there products along the same price:performance curve established by nVidia. (This is also seen in the surprisingly high prices for the 390 series cards). The economic reality is probably that AMD can no longer afford to undercut to the degree they did back in the 4xxx and 5xxx series days, especially as the Fury is a large chip that is likely more expensive to fabricate than anything they've released previously.