There's a bit of a difference between "from the makers of Mass Effect" and "from Bioware", goes back to my franchise theory. Bet they would have loved to call it Mass Effect: Dragon Age  
  
It may not be about what the audience wants, but they are the ones buying it, often instead of another competing product. I think we need more niche-ization(yes, I just made up a word), where you market certain products at a certain segment of the market. This is happening a little, but because of the videogames' problem of needing an ever-bigger budget and thus even more sales to make a profit, everyone aims to make a blockbuster.