I can say this, make those alts closer to 99c or maybe 1.99 and an attractive bundle and I'm sending money your way. Same goes for the dice. $10 an alt though? I'm on the same Free to Play wagon as Bullwinkle is and I'll just wait to see if another box set comes out.
I guess it comes down to would you rather have 10 bucks from 10% of the population or 2 bucks from 80%
As an above poster said, the market will force it to adjust one way or another.
I mean look here http://www.gamasutra.com/view/news/174587/Steam_sales_How_deep_discounts_really_affect_your_games.php
Turns out lower prices actually increases revenue, even beyond the original sales and when it is no longer on sale, there is a lingering effect and sales are still high.
Just my 2c