Reading the one-page player intro, the setting seems pretty decent. Church of Light is a pretty cliche name for the big good Church, but other than that there is some promise.
However if you want to get people into the setting, I think nailing the theme is important. Random names of nations and kings doesn't sell anything to me.
If you have some intro stories, or flavor text, I'd put some of that up on the website. Sell us on the stories, plots and feel of the world.