Yes, but think on this.
Back when I was a kid, in the 1980's, going to a new release major movie costed $1.50 where I lived. Now it costs $7.50. That is 5 times as much. A triple A title costs $40 back in the 1980's. Now it costs $50. That is only a 20% increase. $1 back in the 80's was actually worth something. Now, not so much.