And that is the same reason store like EB would not put a game on the shelf prior to the release date, but a chain like Wally World would. The wage slaves at Walmart just grab a box and whatever is in it, so long as it is the right type of item, goes on the shelf. HL2 was on the shelf 2 days prior to the release date at the Walmart in my town, and with one of those goofy "Just Reduced" labels on it.
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Yeah, I don't have much respect for big chain stores when they pull off stuff like that. It seems to me that they pull off this kinda things, because they won't get punished by it.
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The thing is that even if they do get hit with a fine from the publisher for putting a game out on the shelf early it would barely even show up on their end of the year buget outlook.
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Ya man, those giant retailers would pay off the fine with their bellybutton lint.