Yeah, that ****ing annoys me too.
(what's the problem with AP for you SW?)
I've concluded long ago smaller the company more you can trust the reviews. Same with european reviewers, simply because finnish or swedish or french magazine doesn't cover as big amount of readers as english media do. Meaning not enough reason to pump tons of money for them.
Well, it's not like I trust reviews completely unless they come from Pelit
(and even Pelit should change the guy who nowadays reviews RPG's. He's such a Bio-fan it is sickening. Other reviewers are ace though)
And let's face it...Americans are obsessed with success. Esp. financial one.